Diversity means variety. Diversity of people and their lifestyles. Living out diversity in society aims to achieve recognition, respect and appreciation for all people - regardless of sexual orientation, gender, age, physical or mental condition, religious affiliation and social or ethnic origin.

The word inclusion comes from the Latin term include from which is translated as include / incorporate. The idea of ​​a completely inclusive society would mean that every person is accepted and is allowed to participate in life on an equal and self-determined basis - no matter what gender that person is, how old they are, where they come from, what education they have had, whether they have a... has a disability or has other individual characteristics.

Unfortunately, diversity and the acceptance of it are little or not represented at all in many (children's) media. Far too often you see books that only depict white families, with mother, father and child. In which the man goes to work and the woman stays at home, runs the house and looks after the children.

But there is so much more that isn't shown: children who only have one parent, who have two dads or who grow up with someone completely different. Children where the mom goes to work and the dad stays at home. Girls who want to play not (only) with dolls but (also) with cars. Children who have a physical impairment. Families in which not everyone looks the same. Just people who are real!



And it is precisely this representation of society that we want to show in our children's books and toys. Ultimately, all children should be able to identify equally with the people depicted and thereby feel accepted and belonging. That's why it's so important to us to show inclusion and diversity!