this is us
Uli - the Uli from ulila
Idea generator, mother of two full-blooded boys,
Baden girl, trained hotel manager and business administration graduate
as well as the best carrot mess cook in Cologne (maybe beyond)
Nicola - the la from ulila
Rhineland cheerful nature, trained event manager and marketing communications clerk
That was us at the very beginning of our journey - just with the idea of bringing our own hidden object book onto the market...but how did we actually come up with that?Uli, who, as a mother of two, has a lot of children's books at home, noticed that most of the books are still very white, heteronormative and simply stereotypical and that such a portrayal of society is not one that Uli would like to show her children.
The idea was there - but the courage was missing!
When it comes to a lot of courage, there can only be one woman who has it: Nicola! With Nicola's infectious optimism, the idea quickly became reality and since then we have been ulila - the publisher for diversity & inclusion in children's rooms.
Our innovative concept has also been supported by the state of North Rhine-Westphalia since February 2022.
